ABOUT US
Jothi Housing
Jothi Housing strives to establish itself as the most reliable and preferred service provider in the field of Affordable Housing Finance. Our primary objective is to promote social and economic empowerment for the underprivileged sections of society through customer-centric housing financial inclusion initiatives.
Our focus is on enabling millions of people to realize their dream of owning their first homes, which we believe is a crucial step towards financial stability and security. At Jothi Housing, we are committed to driving positive change in the communities we serve by providing access to affordable housing finance and empowering people to achieve their homeownership aspirations.
Our Vision, Mission & Values
Our Vision:
To create a value-based, productive, prosperous and sustainable community.
Our Mission:
To create a value-based, productive, prosperous and sustainable community.
Our Core Values:
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Spirit
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Team Work
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Accountability
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Resourcefulness
Our Team
Shirley Devaraj
Founder & CEO
For the past 13 years, I have been responsible for leading the retail business at IDFC First Bharat (previously known as Grama Vidiyal Microfinance Limited). I initially joined Grama Vidiyal Microfinance in 2006 and worked my way up to become the head of the business in 2016. During my tenure, the business operated in 7 states, had 300 branches, and served 12 lakh clients, with an AUM of INR 1500 Crores. We achieved good profitability and maintained an impeccable portfolio quality. In 2018, Grama Vidiyal Microfinance was acquired by IDFC bank and subsequently rebranded as IDFC First Bharat. My extensive experience in the microfinance industry has equipped me with the necessary skills to effectively manage the retail business of IDFC First Bharat and drive its growth in the future
As the COO of IDFC First Bharat, I led the business until 2019 and oversaw its growth to an AUM of INR 4000 Crores, serving 20 lakh clients. Following my tenure at IDFC First Bharat, I established Jothi Housing and Mortgage Finance. In February 2020, we were granted the HFC license by the RBI, enabling us to provide housing finance solutions to individuals and families in need. My experience and expertise in the financial industry have been instrumental in the successful launch of Jothi Housing and Mortgage Finance, and I remain committed to delivering the best possible service to our clients
Murali R
SGM
Mr. Murali is a seasoned finance professional with over 25 years of experience across financial management, strategic planning, and business operations. Currently serving as the Head of Finance, he has been instrumental in leading core functions such as Financial Reporting, MIS, Budgeting, and IT Integration. Throughout his career, he has successfully implemented robust financial systems and processes, particularly in the areas of Management Information Systems (MIS) and Business Planning. His deep understanding of the microfinance sector and his ability to interpret and communicate complex financial data have made him a key liaison with external stakeholders and regulatory agencies. Mr. Murali holds a Master’s degree in Business Administration and is widely respected for his leadership, analytical skills, and commitment to financial excellence.
Arumugam S
DGM
Arumugam brings over 20 years of valuable experience in the financial services sector. He began his career in 2005 with Grama Vidiyal (later known as IDFC), starting in the business department before advancing to cluster-level roles and subsequently moving to the head office. There, he gained experience across IT, Internal Audit, and Human Resources, where he led key functions such as talent acquisition, rewards and recognition, statutory compliance, payroll management, and employee relations. In his previous role, he managed HR services for a workforce exceeding 15,000 employees. Throughout his career, Arumugam has also developed extensive expertise in branch expansion, branch surveys and branch promotions, successfully handling diverse and critical responsibilities.
M. Maria Vasantha Nathan
Director
Maria Vasanth, who was formerly the CEO of SCPL, has a robust and extensive career spanning 8 years in the IT field. He culminated this experience by obtaining a Post Graduate Diploma in Management (PGDM) in Business Administration from the renowned Loyola Institute of Business Administration (LIBA) in Chennai. His specialization in Marketing and Finance served him well during his tenure at various organizations such as MindTree Wireless Pvt. Ltd, Global Edge Software Pvt. Ltd, and IP Unity Communications (also known as Movius Corporation) where he held several positions
After completing his full-time Business Administration degree at LIBA, he joined the FMCG company 'Aachi Masala Foods Pvt Ltd' where he was responsible for devising and executing new marketing strategies to expand their market reach and increase sales in Tamil Nadu. Additionally, he was tasked with expanding their business across India. He reported directly to the Chairman and Managing Director, Mr. A.D. Padmasingh Isaac. He has been a part of Swarnodhayam Credits Pvt Ltd (SCPL) for the past six years and has contributed to its impressive growth rate. With a solid technical background and a natural flair for Business and Administration, he aims to lead Jothi Housing towards sustainable growth using a steady and strategic approach
Alfred Anand M
GM
A seasoned and versatile HR professional with a credible 17 years’ experience in Core HR, Learning and Development, People & Culture Development & Employee Relations areas in Hyundai Motor India. 17 years of playing significant key roles in HMI. Commenced my career as a management trainee and concluded as AGM where my last assignment was heading the 10,000+ workforce of the world class factory at Sriperumbudur. Adapted to a diverse organization culture and having a wide understanding of the end-to end HR processes. PGDBM specialized in HR from LIBA (Loyola Institute of Business Administration) 2005 Certified Trainer and Coach by the India Leadership Academy (ILA). Strengthen the organization's employer brand to attract top talent and position the company as an employer of choice in the industry.
Sivakumar S
AGM
Sivakumar S is a seasoned finance professional with over 15 years of experience in the Banking and NBFC sector. As Lead – Finance at IDFC First Bharat Ltd, he drives financial planning, reporting, compliance, and strategic decision-making in close partnership with leadership. His career spans progressive roles at Grama Vidiyal Micro Finance Ltd, where he built strong expertise in financial accounting, auditing, and budgeting. Recognized with multiple Best Performer Awards and consistent 5-star appraisals, Sivakumar combines technical proficiency in Oracle, SAP, and advanced financial tools with proven leadership and analytical skills. He holds an MBA in Finance and has cleared ICWAI (CMA) Inter.
Arul Pandi M
AGM
Arulpandi Manivel, an MBA graduate in Finance and Marketing from Anna University, has accumulated eight years of credit experience in the Banking and Housing Finance sectors. His prior work experience includes positions at ICICI, CSB, and HDB Financial Services. He has developed strong expertise in credit assessment, risk evaluation, portfolio management, and customer relationship management and he has also overseen Operations and Repayment teams.His consistent commitment to excellence and outstanding performance earned him the Best Performer of the Year award at HDB Financial Services. With his comprehensive industry knowledge and result-oriented approach, He continues to contribute significantly to organizational growth
Meignanmoorty.K
Business
Meignanamoorthy has a keen interest in HL and LAP marketing, encompassing both sales and collections. He has been with Jothi Housing and Mortgage Finance Limited (JHMFL) since December 2023. His responsibilities include managing and leading the team, ensuring targets are met in both sales and collections, and monitoring relationships with customers and employees. He possesses extensive knowledge in credit, legal, and technical aspects. Prior to joining JHMFL, Meignanamoorthy worked at Equitas Small Finance Bank, Jana Small Finance Bank, and Credit Access Grameen Ltd. With a total of 12 years of experience in the finance field, including 7 years in SFB/NBFC, he holds an engineering degree (B.E. in ECE) from IRTT.
Nikitha Raj R
Human Resources
Nikitha is an individual with a fervent interest in HR and has been affiliated with Jothi Housing and Mortgage Finance Limited since 2019. Her role encompasses various responsibilities such as managing Employee Engagement, Performance Appraisals, Payroll Management, Employee Relations, and handling grievances at JHMF. She possesses a wealth of experience in employee management, learning and development activities, as well as compliance support activities with a strong focus. Her ability to build strong employee relationships and create effective HR frameworks has contributed to organizational growth and operational excellence Prior to joining JHMF, she was employed at Samastha Micro Finance Limited. Nikitha holds an MBA degree from St.Joseph's Institute of Management
Padmapriya M
Operations
Padmapriya has extensive experience in banking, financial operations, and customer service management, with expertise in post-sanction documentation, disbursement of business, mortgage, and property loans. She is skilled in scrutinizing loan applications, coordinating with sales teams to resolve discrepancies, and collaborating with vendors for risk control unit (RCU) checks, legal verifications, and technical reports. Additionally, she works closely with the credit and operations teams to expedite file disbursements, managing the entire loan process until the original documents are dispatched for secure storage. Beyond loan processing, Padmapriya has a strong background in retail banking operations, handling various financial transactions, including fixed deposits, gold loans, NEFT/RTGS, and other account-related services.